SEO Services for Shopify Stores

Search Engine Optimization is how your store shows up when someone Googles "LEGO® sets for sale" or "brick store in your city." It's not magic — it's a set of specific, repeatable tasks. We do them all for you.

What's Involved

1. Image Alt Text

Google can't "see" images — it reads the alt text. Without it, your product photos are invisible to search engines. Every time you add a new product, you need alt text on every photo. For a store with 500 products and 2-3 photos each, that's 1,000-1,500 images.

2. Product Titles

Your product title is the #1 factor in whether your listing shows up in search. We format titles to match official naming conventions:

• NIB products: [Set Number] LEGO® [Set Name]
• Non-NIB: Same format + existing condition tags appended from product data

3. Meta Descriptions

The 150-160 character summary that appears under your page title in Google results. A good meta description increases click-through rate. We write a unique description for every product and collection page.

4. Collection Descriptions

Collection pages are some of your highest-traffic pages. Without a description, Google sees an empty page with product grids and ranks it lower than competitors. We write 2-3 sentence descriptions for each collection.

5. Theme-Level SEO Setup

The foundation that applies to every page on your site:

• Title tag templates (auto-generates SEO-friendly page titles)
• Meta description templates
• Structured data (JSON-LD schema) for rich snippets
• Open Graph tags for social sharing
• Heading hierarchy (H1, H2, H3)

6. Google Search Console

Google's free tool that shows how your site appears in search results — what keywords people use to find you, which pages are indexed, which have errors. We set it up and monitor it monthly.

7. Google Business Profile

For brick-and-mortar stores, this is arguably more important than website SEO. When someone searches "LEGO® store near me," your Google Business Profile determines whether you show up. We optimize and maintain it.

8. Ongoing Maintenance

SEO isn't one-and-done. Every time you add new inventory, the basics need to be repeated. A store that adds 50 new products a month but doesn't optimize them is slowly losing search visibility.

Pricing